C A S E S T U D Y
Create collateral that establishes flavor profile regions, encourages chefs, seafood lovers, and home cooks alike to choose Maryland oysters when shopping for seafood.
The Challenge
Strategy
Design
Strategy: We brought together insights from oyster farmers, watermen, marketers and Maryland seafood experts to define five distinct regions for Maryland oysters. Each region is rooted in its own mix of water salinity, flavor and size.
Design: Taking inspiration from vintage oyster cans, we created a look and feel for the Maryland oyster map rooted in the state’s maritime heritage. We created hand painted elements including the Maryland state map and flag, oysters and other related items to create something that would inspire recipients to save the postcard focusing on sustainability and getting more milage out of the messaging.
The Process
The Result
